About Me

Rodney brings to MindStryke Strategies over 30 years of experience in sales and executive leadership, with a storied career that includes leading a distribution company’s revenue growth from $23MM to over $200MM. As the Founder and Chief Strategist of MindStryke Strategies, a consultancy firm specializing in sales and sales leadership development, Rodney applies his vast expertise to a wide range of services. These include sales and sales leadership training, CRM evaluation, implementation, and adoption, as well as strategic planning services tailored to each client’s unique needs. Rodney’s experience spans successful implementations for companies of all sizes, from small teams of 10 employees to large organizations with over 500 staff members, representing businesses from $10MM to over $1B in revenue. His academic credentials include a BA and an MBA in Business with a concentration in Marketing from Dallas Baptist University, complemented by numerous sales and leadership certifications. This educational background, combined with his hands-on experience, positions Rodney as a leading authority in driving sales excellence and organizational growth. At the core of Rodney’s value proposition is his adeptness at quickly identifying gaps in sales processes and individual sales skills. He excels in helping organizations to solidify, document, and uniformly adopt their sales processes, facilitating quicker onboarding of new representatives and providing a proven pathway to success. Rodney’s professional philosophy is “fun but firm,” prioritizing the enjoyment of work while focusing on the essential non-negotiables for success. His approach involves providing candid feedback and coaching to unlock the “why behind the why,” thereby fostering a culture of success and satisfaction within teams. Rodney’s work through MindStryke Strategies transcends mere numerical improvement; it’s about instilling a deep belief in process efficacy and creating a lasting impact on the organizations he partners with. His transformative approach to CRM and sales optimization offers a roadmap for growth and efficiency for businesses ready to take their sales strategies to the next level.